Push notifications
The standard iOS and Android mechanism — the same one messengers and banks use.
Push notifications, email and SMS from an app
The reminder arrives on time and to the point: an appointment tomorrow, an order ready, the thing someone was waiting for back in stock.
A notification is not sent for its own sake. It is about something the person is already waiting for: an appointment tomorrow, an order ready, a thing back in stock. That is not what people switch off.
- to the point, not «we miss you»
- arrives at the right moment
- the noise can be muted, the useful kept
What's inside
There are two kinds of sending: by event — to one person, and by list — to a segment.
Templated letters with the person's and the order's details filled in.
SMS
Where delivery must not depend on the internet: a code, a reminder, an urgent change.
By event
Appointment tomorrow, order ready, pass running out, item back in stock.
Segments
Who to send to: by purchases, visits, city, loyalty tier.
Delivery report
How many were sent, delivered and opened — for every send.
How it works
The campaign tool is part of the subscription; carriers and your email provider charge by their own rates.
We connect the channels
Push, email and SMS — with your senders and your own carrier contracts.
We describe the events
On what occasion and after how long a message goes out.
We build the segments
The rules by which a person enters a list and leaves it.
Where it matters most
Let's set up
notifications and campaigns
Tell us about your customer scenario — we'll suggest the right modules and the scope of the first release.
Discuss an appQuestions about campaigns
Will a push arrive if the app is closed?
Yes, this is the standard iOS and Android mechanism. A person can switch notifications off in their phone settings — that is their right and we do not work around it.
What do campaigns cost?
The tool is part of the subscription. The channels themselves are paid separately: carriers for SMS and your email provider for letters, at their rates.
Can we send to one person?
Yes, that is the main use: an event for a specific customer, a message to them alone.
How do we avoid turning it into spam?
Send by event, not by calendar. A notification about something a person is already waiting for does not annoy; a blanket send to everyone annoys quickly.